Satisfaction Starts Today at Fillmore Real Estate

Satisfaction Starts Today

Today, marks a new day in Fillmore history. Today is the day that we begin our full-court press with our Customer Satisfaction Initiative for 2010. This program is designed to raise the bar of service at Fillmore and to begin a system that will rate each customer’s satisfaction with our company and each agent.

The level of service that we expect each agent to deliver each and every time would be as close to a 10 out of 10 rating as possible. If there is anything that the customer was not satisfied with, we’re going to give the consumer $100*. Our goal is to create 100% satisfaction; thereby increasing referrals, reputation and, the bottom line…business.

Fillmore will also be changing the way that leads are distributed and shared in the company. The consumer will have the right to select any agent that they want, and if they are not getting proper service from one Fillmore agent, they can contact a Fillmore customer service team member and get reassigned to someone who will give them the top notch treatment….guaranteed.  Agents who achieve the highest customer satisfaction ratings will be rewarded with extra leads and business.

TODAY’S FOCUS:
New Buyers Satisfaction Campaign
1) Record Everything: Every prospective buyer that contacts a

Snowman Sells House

The question came up from a seller and I thought it would be a good one to throw out there for the experts to ponder.  How does Frosty on the front lawn affect the homes value, if it does at all?  The comments around the block so far have been quite interesting.

Snowmen make people smile, and that’s a good thing.  I love it when people pass by the snowman and you can see the reaction on their faces.  It’s like we’re all kids again.  If I can get my prospective buyer to smile as they’re walking in the door, we’ve already added a little edge to the outlook of the home.

“Kids Can Play Here,” is the message that buyers want to see when they’re looking for a new home where their kids can enjoy the fun of the block.  This is a great Brooklyn block where the neighbors get together and build the biggest snowman.  I like that message.

I would love to hear your comments on this one.
I’m going to suggest that although the extra value may soon melt away, those buyers that pass by and visit the home will have a better feeling about the house.  It’s like walking into a home with fresh baked chocolate chip cookies…it feels like a home.
Anything that we can do to make our properties stand out today on the market can’t hurt and certainly might help.
The extra visibility and attention to the home are also side benefits.

I don’t know if we’re going to be building snowmen on every home next to the For Sale sign; but if we did, it would be fun and it just might work.

NB:  This post was written as I am sitting at an Open House on a snowy day; looking at the snowman from the window.
Let your mind go….enjoy the snow.
And let me know your thoughts in the comments. Thanks!

Fillmore Real Estate is introducing Customer Satisfaction as it’s main focus and initiative at 2010 Sales Meeting. Watch as Fillmore steps up to the plate in delivering excellent customer service. We’ll monitor, measure and perhaps face challenges along the way. BUT We realize the importance of Satisfaction and we’re trying real hard to make a difference in the real estate industry. If you have any ideas or suggestions to help us along the path, please let me know.
We’ll share the complete plan after it is revealed at the Fillys. 
The Plan
The Guarantee
The Rating System
…watch for the 3 Part Series, coming soon.

John-P