Written by JohnReinhardt
As the Yankees come back to NY to prepare for Game 6 of the World Series, it brings to mind how being in New York makes you tougher, stronger and in my humble opinion…better!
The stakes are higher, and the expectations of us as real estate brokers are higher as well. The consumer expects us to be on top of the latest and best ways to market properties in the country. Agents expect us to have the latest technology and tools to help them be as successful as possible.
It’s like the pizza guy Joe, at Lenny and John’s Pizzeria on Flatbush Avenue once told me, “you have to make quality pizza in Brooklyn, because if you don’t, the customers will go down the block and find another three pizzerias to choose from. ”
There are pizzerias on just about every corner here. The same thing can be said about real estate. If your company doesn’t provide the right marketing strategies for the consumer and if we don’t help buyers make the purchasing process easier, we will lose the customer to the real estate office on every corner. Agents will leave us and work for the guy down the block quicker than you can say ham and cheese calzone, if that other broker offered better tools and training.
So, we have to be on our game here and I like that. It keeps me on my toes and it keeps me moving ahead. So, how does this affect people not in NY? You have the biggest opportunity: perform like you’re under the pressure and bring your company to the next level.
Even if you’re the only pizzeria in town, you have to keep on top of things or someone else will open up down the block and do things a little differently in a brand new store and capture your business from you.
The Yankees are in a tough town. New Yorkers will let the team know if they aren’t performing up to expectations and they will also root root root for the home team with full passion and heart.
I love this city, and I love the fact that the competition here keeps me on my game.
You know, I don’t always have to win either. Every idea and plan doesn’t have to be a home run. I just need to show my team that I’m on it, and I care enough to make this company the best it can be.
And by the way, I’m really not a Yankees fan, I’m a METS fan, but since they are not performing up to speed…I’ll root for the other team down the block and around the corner.