Written by JohnReinhardt
We all are aware of the challenges that have been facing the real estate industry and the economy over the past few years. It seems that many of the brokers that I speak with are depressed, or going out of business…except a few.
There are a few brokers out there, like myself that are really excited about 2012 and the opportunities that it shall bring.
We’ve been consolidating for the past few years and it always seems to be read by the agents as a step back. We know that it simply doesn’ t make sense to have all the bricks out there anymore. It’s a painful sight for a broker to walk into a sales office and see just a couple of agents “sucking up the heat” as dad would say. Things have certainly changed and its about time that we change with the times.
We’re excited because we are looking at the changes that we’re going to be making in 2012 as a wonderful opportunity to recreate the company into the powerhouse of the future. That’s right..the powerhouse of the future.
We’re taking the resources away from extra offices and putting them towards better and proven marketing strategies that work for todays marketplace. We’re moving from BRICKS to CLICKS!
Our new offices are going to be revamped and reorganized with more casual and open environments that will attract more agents. It’s something different. I’ll go into the different parts of the strategy in upcoming posts, but just to touch upon the theme, we’re putting in living room areas with large screen media centers, cutting back on the traditional desk space and creating coffee bars and places where agents want to come and get their fix of socialization and information.
I look forward to sharing the new Fillmore. The future of the real estate brokerage in Brooklyn and beyond. Stay Tuned!